Rapha as a company amazes me. For a company so young (just 10 years), their marketing makes it feel like they have been around for decades. It's a combination of their design, copy, quality of the gear, (let's be real here) pricing, and a certain je ne sais qois. As a dedicated printed word nerd, I'm excited about Mondial, a print magazine with long-form writing and brilliant photography. Knowing Rapha, this is probably going to be coffee-table-level material.
So how do I get my hands on this? Probably the only Rapha thing I'll ever be able to afford that's not on sale. It looks like you can't buy it yet, unless I am missing something obvious.
via It's Nice That